CREATIVE BRIEF

Steven Lau +
GPK 8th Term


Company:
CNN + Cable News Network


Description Task:
Tasked to develop the next News interface. How can CNN’s site be better used, understood and learnt? What do audiences want/need from news?


Background on Company:
Cable News Network, commonly referred to by its acronym CNN, is a major cable television network founded in 1980 by Ted Turner. In terms of cumulative (Cume) Nielsen ratings or "unique viewers", CNN rates as America's number one cable news source.[3] While the news network has numerous affiliates, CNN primarily broadcasts from its headquarters at the CNN Center in Atlanta, the Time Warner Center in New York City, and studios in Washington, DC. As of December 2004, the network is available in 88.2 million U.S. households and more than 890,000 American hotel rooms. The U.S version of their broadcast is also shown in Canada. Globally, CNN airs through CNN International and has combined branded networks and services that are available to more than 1.5 billion people in over 212 countries and territories. – Wikipedia


Audience Description:
The audience that would be viewing this site is early 20’s and above. This deals with people that are concerned with up to the minute headlines.


Final Product:
The final product will be a well-designed site using flash to make navigation easier on the audience. Using free moving cells to organize importance on information. The site itself will be pliable so that the user themselves interact and customize their news to their liking. Some cells that are set to primary could be larger than other cells that have less importance. The design of the CNN site will encompass designs touches from web 2.0 & 2.5. Using this combination we can have contrast of importance of information. In doing so this allows for better communication of what the audience wants to actually read and care for.